Taipei, Taiwan – November 4, 2011 – MSI proudly announces today that it is once again a recipient of the CES Innovations Award at the 2012 CES (Consumer Electronics Show). Taking top honors with the world's 1st PCI Express 3.0 motherboard Z68A-GD80 (G3) and its world-class gaming laptop GT780DXR, MSI is a rare double-honoree for the 2012 Innovations Design and Engineering Awards in the Computer Hardware & Components product category. Not only do these awards signify a substantial affirmation to its brand values and customer-minded R&D spirit, but they also bring to light MSI's potential and leadership in global technology innovations.
Stepping into its 44th year, the world-renowned International Consumer Electronics Show (CES) held in Las Vegas has always been considered a barometer of the global economy. With 2 million square feet of exhibit space, the 2011 International CES attracted more than 2,700 technology companies and 140,000 industry professionals from 130 countries around the world. The number of exhibitors and attendees, along with the exhibit space and product sales, all hit new heights. All statistics tacitly acclaim CES as the economic indicator. As a consequence, all of its honorees draw the world's attention and are regarded as annual benchmarks for outstanding design.
The first in the industry to adopt PCI Express 3.0, MSI Z68A-GD80 (G3) motherboard delivers a staggering 32 GB/s PCI-E bandwidth. To meet gamers' demands of system stability and expandability, this motherboard is meticulously designed with versatile I/O ports and Military Class II components. Featuring Intel's 2nd generation Core i7 quad-core processor, the GT780DXR gaming notebook wows global gamers with its high-end discrete graphics card, cutting-edge SteelSeries gaming keyboard, and cinema-grade Dynaudio sound. Vincent Lai, Associate Vice President of MSI Marketing stated, "Leading the industry with its spirit of innovation, MSI bears humanity and customer needs in mind when designing its products. Once again, MSI has polished its brand. Entitled a double-honoree of the CES 2012 Innovations Awards, MSI is again globally honored 'a benchmark brand.' Down the road, MSI will spare no effort in its product development, through which the world shall witness Taiwan's technical strengths in R&D, design, and quality."
Z68A-GD80 (G3) – The World's 1st PCI Express 3.0 Motherboard
A Front Runner to Introduce PCI Express 3.0
To quench global gamers' thirst for gaming efficiency, MSI takes the lead to introduce the PCI Express 3.0 interface. Specifically designed for high-end graphics cards, the PCI Express 3.0 delivers a staggering 32 GB/s bandwidth, contributing to a significant boost in graphics performance.
Proprietary Dual-Interface BIOS Utility – ClickBIOS II
The ClickBIOS II from MSI is the world's first BIOS utility supporting both UEFI and Windows interfaces. With ClickBIOS II, users can easily adjust their system parameters through their mouse or touch screen. Even more fascinating is the OC Profile storage function with which enthusiasts can share their parameter settings and overclocking tactics on major Internet forums.
OC Genie II and Military Class II Components
The Z68A-GD80 (G3) incorporates certified Military Class II components and OC Genie II, a smart overclocking tool to unleash system performance in a single second. When coupled with Intel Smart Response Technology, the performance of conventional HDDs can be boosted up to 457%.
For more information about Z68-GD80 (G3), please visit MSI at: http://event.msi.com/mb/Gen3/
GT780DXR Gaming Notebook Takes CES By Storm
Top-of-the-Line Discrete Graphics Card
The GT780DXR gaming notebook packs an Intel 2nd generation Core i7 quad-core processor, a top-of-the-line NVIDIA GeForce GTX 570M graphics card and RAID 0 accelerated dual hard disk architecture. Its overwhelming computing efficiency and lag-free visual fidelity make it undoubtedly the ultimate choice for professional gamers.
Dazzling SteelSeries Gaming Keyboard
Under the joint efforts of MSI and SteelSeries, a dream gaming keyboard is professionally crafted for GT780DXR. The durability of the keyboard has been vastly improved. The Windows function keys have been shifted to the right side of the keyboard and the Ctrl and Alt keys have been enlarged to greatly reduce the chance of hitting a wrong key in the heat of battle. To ratchet up the excitement, five backlighting modes are incorporated into this cutting-edge keyboard. Simply hit the Gaming Mode hotkey at the top to turn on the LED backlighting on the left side of the keyboard and shut off the keyboard backlighting elsewhere so that you can find frequently used keys (W, A, S, D, Ctrl) easily as you blast your way from battle to battle.
Top Cinema-Grade Sound
For sensational enjoyment, world-class Dynaudio, cinema-grade THX TruStudio Pro wrap-around sound and full HD screen are integrated. Together they deliver stunning visual fidelity, clean and crisp, faithfully reproduced stereo sound. With enhanced visual realism and audio immersion, the GT780DXR will absolutely maximize your gaming thrills!